Dato' Jeffrey Tan, founder and group managing director for Beaver Group. With more than 10 years experience in swimming coaching, he has coached more than 1,000 people from the age of 4 to 70. He has a lot of elite swimmers as well.

Dato' Jeffrey is a certified national swimming coach (Swimming Coach Level 2 from Amateur Swimming Union of Malaysia), and also holds a Diploma in Swimming Coaching Level 2 from FINA (Federation International De National). He is Lifesaver and Lifesaving Instructor awarded by The Malaysia & Singapore Life Saving Society, and an International Lifesaver of the International Life Saving Society. Besides that, he has completed the Sports Science Level 1 from Malaysia Sports Council.

In 2009, Dato' Jeffrey was invited as the examiner for Amateur Swimming Union of Malaysia Learn to Swim Program. At the same year, he was appointed by the Malaysia Ministry of Education & Sports Council as the Facilitator for Swimming Instructor Course. He was also appointed as the Coach for SUKMA Johor Team in 2008 till 2012. Currently, he serves as the Chairman for Beaver Swim Club (affiliates of Amateur Swimming Union of Malaysia) and Beaver Examiner Board.

Throughout his years of services to the swimming community, he has produced numerous high performance swimmers. He has gradually uplifted the Johor swimming society by bringing up systematic teaching methods and unique swimming philosophy. Due to his dedicated hard work, he received Coaching Achievement & Contribution Award from Johor Ministry of Education for 3 straights years (2007-2009).

Besides his involvement in academic swimming, he is an active member of several business associations. He is the Youth Vice Leader for Skudai Business Association (year 2010-2013), and Youth Assistant Honorary Treasurer (year 2010-2013) for Johor Associated Chinese Chambers of Commerce and Industry.

Dato' Jeffrey vision is to create passion for everyone to gain the right techniques of swimming so that everyone can enjoy the fun of water sports.